Category Archives: hammond

Billy Reid- Southern Traditions Turned Cool

Perhaps you’ve heard of Billy Reid, the 2010 Vogue CFDA award winner and  GQ menswear designer of the year.

 In my opinion Billy Reid and Natalie Chanin of Alabama Chanin are THE Southern designers. As my quest to unearth more Southern designers continues I always think of their brands as the epitome of Southern style. And what is Southern style? It’s a question I ask all of my interviews and the answer is always varied yet similar. I’ll let y’all duke that one out in the comments.

Billy grew up in Louisiana but now lives in Florence, Alabama with his wife and kids. He has stores all across the country but from the pictures I’ve seen each really evokes a strong southern aesthetic that I love. Dark, well worn wood, plenty of antiques, chandeliers, pretty much how I’d want my home to look if I could get past opening a can of paint.

Even though his brand is known for it’s menswear the women’s clothing is equally as attractive. I own a pair of Billy Reid jeans and a Henley and I can certainly attest to the quality of the clothing.  The allure behind Billy’s clothing is the ease of the collection. This isn’t trendy, flash in a pan styles but rather great classic southern style that can be worn again and again, year after year that gets better with age.

There has been a lot of talk about heritage brands, particularly in the realm of men’s clothing. A collaboration with Stetson and Levi’s was seemingly inevitable and a natural partnership at that. For the Levi’s collection Billy combed the companies’ rich archives to gain inspiration and insight on the brand’s history. The result was a harmonious blend of Levi’s trademark and Billy’s personal touch.

2010 was a firm indicator that the fashion world has taken notice of Southern sensibilities and has embraced it. Billy Reid is a great spokesman for the stylings of those of us below the Mason Dixon line and Yankees that get the lifestyle.

Big thanks to Mr. Reid’s mom for sending me the pictures to publish here. I was pleasantly surprised and more than flattered when his mother, T.J. Reid contacted me to thank me for helping promote her son. I mean lil’ old Slow Southern Style can’t really compete with  high falutin’ fashion magazines such as Vogue and GQ so I was extremely grateful for her kind words.

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Festive Frock

The best part of the holiday season and having a significant other is getting invited to multiple events. Parties equal party dresses and I love getting gussied up for a night out! Last week we went to his company holiday party and this week was mine. This year I selected Domenica, a great Italian restaurant in the historic Roosevelt Hotel here in New Orleans. I had eaten at Domenica three times before so this was a great excuse to go back.

Making reservations for 13 employees and their guests can seem like a daunting task so I was really only focusing on great eats without blowing the budget. I completely forgot that the Roosevelt decks the halls and the beautiful decorations were the icing on the cake. Or should I say the star on top of the tree?
I had purchased my dress from Shop Imagine in Hammond, LA over the summer and I’ve been dying to wear it ever since. I knew right off the bat that it would be perfect for the holidays and was worth holding onto for so long.
My husband isn’t shy when it comes to clothes and he went out and bought a shirt the day of to coordinate with my dress. How cute was that? I’m pretty lucky to have snagged such a stylish man.

Of course no festive frock is complete without a little lagniappe. The last time I went to Fairy, a sweet little boutique across from Whole Foods, I spied this little gold rabbit skeleton necklace. I knew I had to have it but forgot to make the purchase. Owner Elizabeth Laird was kind enough to set one aside for me when her next shipment came in* so I snatched it up when she told me it was in again!

Isn’t the detail on this incredible? It is handmade by a San Francisco artist, whose name escapes me at the moment.
I was unsure about wearing these sparkly gold tights with the dress. After all the last time I wore them was on Mardi Gras Day. They turned out to be a hit and coordinated nicely with the gold zipper detailing on the dresses neckline. Since the tights and dress had so much going on I decided to go simple with these black patent leather Cole Haan heels. 

Oh yea, you wanna know what we ate? Domenica is a John Besh restaurant that is run by executive chef Alon Shaya. Everything was excellent but the mushroom soup pictured above was a real stand out, as well as the panna cotta dessert with salted caramel and pears featured below. We reserved the private dining room, perfect for a group of 26 or smaller.

So do you have any holiday parties that you are looking forward to? 
* Fairy was kind enough to give me a discount on the necklace for featuring her shop here and elsewhere. Thanks for the generous offer Elizabeth!
Twitter: slowsouthstyle Facebook: Slow Southern Style

Ruby: The Jewel of Hammond

For those of y’all on the North shore that complain about lack of places to shop you obviously haven’t been to Ruby.

Laura-Lea Reid opened Ruby on November 4th, 2003 as “the downtown original” in Hammond, Louisiana.
Ruby’s specialty is women’s denim including brands like Citizens of Humanity, Joes, and James. Other brands include Alternative Apparel, Dish, Ben Sherman, and Niven Morgan.

This is also the only place in Louisiana to purchase Billy Reid. In case you’ve been hiding out in summer humidity  hibernation Billy Reid, Laura’s brother, won GQ’s best new menswear designer in America and also has a new line of workwear for Levi’s .

Laura Lea is in the shop almost every day and you’ll  find her pouring mimosas for old friends and new customers alike. Shopping at Ruby feels less like  just buying clothes, more like hanging out with good friends that happen to stock the cutest clothes in town. Bonus points that you can have your jeans hemmed through their seamstress service, and the turnaround time is often just a couple of hours!

Every week Ruby releases a new custom designed game day tee and coming November 1st a collector’s edition wood box set will be available for sale! A limited number of four new Saints designs will be presented in a custom made wood box with handwritten tags.

 Keep up with Ruby on Facebook and Twitter for special deals and new items. Laura Lea often runs great deals on her jeans, including $50 off if you bring in an old pair!

111 E. Thomas Rd.
Hammond, LA 70401
(985)345-4745

Mon-Fri. 11am-6pm
Saturday 11am-4pm
Opens at 10:00am on Saints game days
Twitter: slowsouthstyle Facebook: Slow Southern Style

Imagine this

If you are on the Northshore and you’re looking for a great shop with trendy, affordable clothes than Imagine Boutique is the place for you.  This two year old boutique is located in downtown Hammond, LA, a small town that plays host to Southeastern Louisiana University.

Shop Obsession is their sister store that stocks a great shoe collection including popular brands like Jessica Simpson and Volatile, among others and is conveniently located right next door.

Imagine often highlights an “outfit of the day” on their Facebook page which is 15% off.

With brands like , LTB, Silver, Anoname jeans, BB Dakota and lots of Saints gear to choose from there is something for everyone. Make sure to check out the sales racks too! Owner Megan Maddry often marks dresses down to as low as $15, perfect for a guilt free shopping spree.

100 N. Cate St
Downtown, Hammond, LA 70401
Twitter: slowsouthstyle Facebook: Slow Southern Style