How much it costs to make a zine


Making art is an expensive endeavor. Last year I started Catahoula Zine, a quarterly print publication that features eight to ten writers and artists reacting to a singular theme. Zines are the original self-publishing platforms. Anyone with access to pen and paper can make one and the beauty of zines lies in their DIY roots. However, you can also make your zine as fancy schmancy as you’d like. I like to collect all types of zines including beautiful risograph prints and ones that more closely resemble scratch paper.

I’m breaking down my expenses from my first year of zine-making in case anyone is interested in starting their own. I print with MagCloud, a print on demand service that offers high quality, perfect bound glossy publications. Depending on the pages and size, I pay between $4-$6 an issue and sell them for $8-$12. That profit doesn’t even cover my expenses though, which I’ve broken down below.



In 2016 I spent about $1,300 to print four issues, two supplementary issues, and some mini photo prints. I also attended three zine and book fests: Press Fest in Austin, New Orleans Comic and Zine Fest and the New Orleans Bookfair. You don’t have to spend as much as I did to start a zine, but prepare to fork over some cash if you plan on distributing them.


Shipping & postage: $162.34

Printing: $800

Business cards plus a vinyl banner for zine fests: $64

Festival fees: $68

Hotel for one night: $151

Uber in Austin: $35

Grand total: $1,280.34

Expenses not factored in:

Meals in Austin, gas, domain purchase, and monthly Adobe subscription. My true grand total is between $1,600 and $1,800.

Where I saved money:

The Austin trip was part business, part pleasure. I stayed with my sister a few nights (she lives an hour from Austin) so I saved money on hotels. I also have an Adobe student subscription, which gives me access to the programs I need (InDesign, Photoshop, Lightroom) for the price of one program.

Where I could have saved money:

I definitely overspent on dog.bites, the supplementary, cheaper zine I produced specifically to sell at zine fests.  I went to Kinko’s and shelled out more than I wanted. I originally wanted to sell dog.bites for $3 a piece but had to sell them for $6 to recoup my costs. I made about $1.40 off each one sold.

I paid for tables at three zine fests but I didn’t have to. NOCAZ offered free tables to locals and New Orleans Bookfair offered a sliding scale. I could have opted for the free table but decided to donate to the cause anyway.

Three of my four first issues had contributors. I sent each writer and artist one free copy of the zine. I could have just sent a PDF of the issue but since I’m not paying anyone I thought a print copy was only fair. This year I’m only accepting submissions for two of the four issues in an effort to save money on shipping and printing costs.

Where I made money:

The fests were my real money makers. I made between $130-$180 per day at NOCAZ (two days) and over $100 at the New Orleans Bookfair. I made $55 at Press Fest. It was the least lucrative fest but I met several people and it was an excuse to visit my sister. I also made money selling issues on the retail level (after the store takes a cut) and directly to readers at two issue launch parties, a pop up art gallery I hosted, and through the Catahoula website.


I hope this was somewhat helpful and the financial aspect of zine-making isn’t too discouraging. Money aside, I was introduced to lots of great people doing interesting things and really feel privileged that people trust me to publish their work. Drop a line at if you want to chat about zines via email or IRL.




The People I Know: Christopher and Ruben

Christopher Lorio


I’m kicking off the first “People I Know” post of 2016 with the fam. Thomas and I started a new tradition of visiting my brother and his partner in Louisville for Thanksgiving every year. My brother is a professional cook, so this is one tradition we are highly motivated to keep alive. This year we brought the dogs with us to met their cousins for the first time. Four dogs and four humans in a two bedroom apartment could have been a disaster, but the long weekend was fun and everyone — humans and dogs alike– got along. We feasted on a six course T-Day meal, drank entirely too much wine, caught Ben De la Creme perform at Play the following night, and ate at some of the best restaurants and bars in town.



Well, Chris is my brother. He’s two years younger than me. Ruben is Chris’s partner. He’s originally from Texas. We all met when we worked as waiters at a fine dining restaurant in the French Quarter circa 2000-2003. I got the job first, then Chris got hired shortly after I did. Thomas came next, then Ruben. Everyone hated working in that restaurant, yet any time we get together we can’t help but reminisce about how much fun we had.



Chris and Ruben hold the positions of kitchen manager and dining room manager, respectively, at Decca, arguably the best restaurant in Louisville. Chris has wanted to cook professionally for years, so I’m really that he went after his dream. Prior to Decca he worked at an organic bakery in Louisville and prepared steak and stew dinners for weary hikers at Phantom Ranch. Ruben is the consummate industry professional; he’s worked as a manager at some of the best restaurants in New Orleans, the Grand Canyon, and now Louisville.



I never fully understood the concept of “family is everything” until after Hurricane Katrina. Up until August 2005 my entire family lived in New Orleans, so I saw everyone on a fairly regular basis. After the storm Chris and Ruben moved to the Grand Canyon (Ruben worked for years at the Grand Canyon prior to moving to New Orleans) and Thomas and I decided to move to Phoenix, Arizona, a relatively short four hour drive away. The rest of my family stayed in New Orleans, so I only saw my “mom ‘n dem” once a year at the most. Currently my sister lives in Texas, so we don’t get a chance to be in the same room together more than once every two years or so. It wasn’t until we were scattered across the country that I realized how precious family time truly is.



Photo: That’s Chris on the left and Ruben on the right with Hambone and Spartacus, their beagles.

Southern Street Style- Dallas

This week we are taking a break from the streets of New Orleans and offering up a little Texas style thanks to Elissa Stern.

Northpark Center
July 26th

Andrew: A Dallas fashion producer on a shopping break outside Nordstrom.

Pictures by Elissa Stern, if you aren’t familiar with her excellent blog Dress With Courage you should check it out. 

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Texas designer Sheridan French

If you are into bright colors and tribal prints than you’ll love what Sheridan French has to offer you. I don’t exactly remember when or how I discovered Sheridan’s blog, Southern Eclectic, but I remember anxiously awaiting for her clothing line to come out. Her aesthetic is bright and punchy, with a strong Eastern feel both in cut and the beautiful, saturated hues seem quite Indian to me. 

Click through to read the full interview

First off I love how bright and playful all of the patterns you use are! Everything almost feels like resort wear. Can you tell us a little bit about your line?

I don’t do neutrals well. Ha! Seriously though, I just adore bright colors. They make you FEEL good. Literally! If you are down or not having the best day, throw on a bright pink top or fabulous orange dress and your mood is instantly lifted. It really is amazing, and I love channeling that through clothes. If I can design an article of clothing that will truly make someone uplifted when worn…well, that just might be the best job in the world!
You live in Fort Worth, Texas. How does that city influence your style, if at all?
Fort Worth still has a small-town feel even though it is a large city. Everyone is so laid back, super friendly and the vibe is relaxed all the time. It is definitely a family town, too, so when designing my line I certainly took my lifestyle here into account. I needed to be able to get dressed in the morning and look cute – AND be comfy! – through school drop-off, grocery shopping, throwing the ball for my dogs, lunch with the girls, business meetings, and date nights. A tall order, I know, but I like setting the bar for myself high. I created pieces that met all of these conditions and I am so happy with the result. 

In addition to your clothing designs you also run a blog, Southern Eclectic. How did you go about choosing the name?
You know it just suddenly came to me! I started my blog before I started my clothing line as a creative outlet to get my mind off of diapers and baby bottles. I was trying to think of the perfect name that would encompass me as a person. The Southern Eclectic literally popped into my head and I was like, yes! That is it!! If I could pick one word to describe my style, it would be eclectic, so it was instantly fitting. 
Describe the woman who wears the Sheridan French line.
Well, as I said above, my primary goal was to design colorful pieces that would take women through the craziness of their days and still keep them chic. I also wanted to create pieces that would work for my teenage nieces as well as my mother. That is a big age span – 13 to 75 – but using classic lines solved the problem and now my nieces and mother wear my line beautifully! I am adding in several more styles for 2012 and cannot wait to show everyone…plus bags, baby and home!! Everything was designed for a fabulous life full of color…because there’s nothing better!

The Sheridan French line is available for purchase online or at a handful of retailers across the country.

All pictures courtesy of Sheridan French
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The Bourgeoisie Life

Coco Bourgeoisie is a feminine, flirty, and funky line designed for the unique fashion forward woman. Inspiration is derived from our love of New Orleans and it’s artistic and French roots.”

Aida dress- White

Courtney Bourgeois Plauche’ was born and raised in South Louisiana, 30 miles outside of New Orleans. She received her B.S. in Fashion Design from LSU and interned with Texan designer Abi Ferrin. After designing for another brand and receiving several accolades such as the Viewer’s Choice Design for Rock N Wear 2007 and President of Hemline and LSU en Vogue Fashion Show she established her own line, Coco Bourgeois.
Effie top- Print
Even though Courtney started her brand in Dallas, Texas, she celebrates her love of New Orleans heritage and arts in her creations. Her goal is to bring an “elite bourgeoisie feeling to modern, fashion forward woman. 
If you are contemplating a purchase hurry up! Coco Bourgeoisie is running a fall special at her online shop. Receive 50% off your entire order when you use the code FALL50. 

Rumer dress- Black

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The deep south is your oyster

When I stumbled upon Pearl Southern Couture I instantly knew that I wanted to feature the brand on Slow Southern Style. Designer Amber Perley was born and raised in Dallas, Texas and graduated from LSU with a degree in apparel design, textiles, and merchandising and a minor in photography. She’s been designing clothing in some capacity since she was a little girl so fashion design was the natural career path for her.

Founded in 2008 the line features “classic pieces that reflect a lifestyle that can only be found south of the Mason-Dixon Line.” Amber draws influence from the rich heritage of the deep south and its unique cities.

From the “hippies in Austin” to the “parties in New Orleans” Pearl Southern Couture offers something for every southern belle. The best part of this line is that all of the collections are designed and manufactured in Dallas.

For a full list of retailers click here.

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Dead Head

Creepy and cute is what sets Artisans A Go Go apart from the  pack. Read on to find out what inspires this artisan of head wear.
I love the subject matter you’ve chosen for your hair accessories. There is something great about a frilly hair clip juxtaposed with a skull. How did you get started with your business?

I have always been an artist. I am inspired by anything that has a form of beauty. An odd fusion from images of “The Golden Era” Jazz musicians such as Billie Holiday and a new found love for color through the late artist Frida Kahlo are what gave me inspiration to create my current pieces.

DAY OF THE DEAD Hand Painted RED Skull Hair Clip FascinatorDay of the Dead  skull hair clip fascinator Fascinators, mini top hats, etc… are a huge trend right now. How do you stay competitive with so many artisans out there?I dont really follow other artisans work to see what the competition is doing. I create what I like and what i am inspired by with the culture around me. 

You live in Austin which is a very funky city by Texan standards. How does the city’s culture affect your work?

I love Austin, born and raised, I like to say I am an endangered species, which if you’ve ever lived in Austin, you would know what a big deal that is. Austin is very culturally diverse and accepting, art is everywhere here and local businesses a people embrace it.

Day of the Dead skull headband

Do you have any special designs in the works for Halloween?
Yes! I love Halloween. I am working on numerous styles of Halloween and Day of the Dead creations. I have skull fascinators that I have hand painted and dusted with glitter as well as hand painted Day of the Dead hair clips stop by and take a look!

DIA DE LOS MUERTOS Hand Painted Black and White Skull Hair Clip Fascinator
Hand Painted Black and White Skull Hair Clip Fascinator

Define southern style.
Southern style- independent in your own skin

Pick up a piece for Halloween or anytime via Artisan A Go Go’s Etsy shop.

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