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Southern Gent: Dressing Well With Kenny Rubenstein

Morris, Elkin, and Sam Rubenstein. Image c/o Rubensteins

Ladies sit this one out- Thursdays in April are dedicated to the gentleman. 


We live in a time when most everyone rushes to the mall, battles for a parking spot, settles for a shirt that fits “good enough”, waits in endless cash register lines, then wonders where the joy in shopping went.Rubensteins is the antithesis of that. Celebrating it’s 88th anniversary this month, Rubensteins is a men’s only store with a department store selection and a boutique service feel. Complimentary valet parking, expert alterations, and impeccable customer service have helped keep them in business since 1924.  And what better way for Slow Southern Style to celebrate than with a very special guest column from General Manager Kenny Rubenstein? Each Thursday in April he’ll serve up some stellar style advice for the modern, Southern gentleman.


When cleaning out your closet, which items are worth holding on to and which ones are okay to toss?   

Excluding jeans, anything with holes, fraying or stains is out.  Otherwise, look around you, and not just at your friends or office mates. Walk down Magazine Street, or Canal Street in the French Quarter. Be observant of what are people wearing. Read fashion magazines and blogs.  Get informed. Or just shop with professional associates at Rubensteins. We will come clean out your closet for free.


What about trends? When should men indulge in them, and when should they stay clear?

Read magazines and again, keep informed. The salesman at Rubensteins know what is lasting fashion.  We may buy a quick trend, but we will let you know it is now only.

Best piece of advice for a man that is trying to get out of a style rut?

    Trust an experienced sales associate or a fashion inclined friend.  Sometimes it is hard to step out in something new. Just because it looks good on someone else, does not mean it will look good on you, but at the same time just because you look best in blue or have always worn cuffs, does not mean the green or plain bottoms won’t look good.  A good salesperson cares about the next sale they will make to you.  They want you to look good so you can be a walking ad.   When someone says to you, “Wow, you look great!”  you can say, “Yes I love it.  Rick at Rubensteins suggested it!”   Find a great store and a true salesperson.  You armed with knowledge gleamed from friends and magazines, and a salesman who is honest and straightforward is all you need to get out of that rut, and into STYLE.

    A Jazz Fest worthy shirt. Image c/o Rubensteins

    Come back next Thursday for more style tips, and some fun stories from Rubensteins history vault.

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